Ori for Me

Get personalized resources right at your fingertips

OVERVIEW: 1 in 10 women suffer from endometriosis, a chronic, painful disease. This occurs when endometrium (tissue that acts like the lining of your uterus) starts growing outside your uterus, where it doesn’t belong. ORILISSA is the first FDA-approved oral pill specifically developed for women with moderate to severe endometriosis pain in over a decade. Learn more here.

THERE’S AN APP FOR THAT: The Ori for Me app is the first of its kind, designed with the help of women with endometriosis. With the app, women can get access to personalized resources such as endometriosis pain and wellness tracking, tips and life hacks for women living with endo, and one-on-one support from a nurse.

Track My Wellness: Users can manage treatment goals with endometriosis pain and wellness trackers

With the Tips and Life Hacks section, users can learn more about managing endometriosis and wellness as well as read stories from women about their endo journey. The Talk to a Nurse feature offers one-on-one support from a nurse for questions the user might have for their ORILISSA prescription.

Be sure to download the app for iOS and for Android.

Blood Equality

Imagine being turned way from donating blood simply because of whom you love. This is the sad reality for gay and bisexual men in America.According to the FDA's current blood policy, gay and bisexual men are not allowed to donate blood unless they've been celibate for a year. 615,000 pints of blood are turned away each year– blood that could help save the lives of so many people. Together with the Gay Men's Health Crisis, Blood Equality is a project aimed to stop discrimination and change the FDA's current policy through social media, press conferences at City Hall, and guerrilla ads.

OUTDOOR

At the 2016 Pride Parade in New York City, Blood Equality wanted to show everyone just how much "gay blood" is turned away by filling dumpsters with over hundreds of thousands pints of (fake) blood.

STORMING CITY HALL

On World Blood Donation Day, Blood Equality held a press conference outside New York City Hall to spread awareness on the FDA's policy.

SOCIAL MEDIA

Through social media, Blood Equality aims to raise awareness about the blood ban and encourage users to engage and use their voice to make a difference.

Print campaign by Ysabel Cacho and Lesia Gribbin

The Keepsake Project

The 2018 US Young Lions Competition challenged us to create awareness of the Jack & Jill Late Stage Foundation (JAJF) with digital and print platforms for potential contributors.

When cancer strikes, it affects the whole family, not just the sick parent. The Jack & Jill Late Stage Foundation (JAJF) is a program designed to help families address the elephant in the room: cancer. JAJF treats families to a “time out” from terminal cancer with the help of the funds raised by donors. The challenge of the 2018 US Young Lions Competition was to create awareness for JAJF through digital and print platforms to recruit sponsor families.

DIGITAL CAMPAIGN

Partner JAJF with GoPro to create The Keepsake Project, which allows families to capture their time together and sponsor families to feel the impact of their donation through a live itinerary. GoPro videos will allow the sponsors to experience movement, dialogue, facial expressions, and ultimately a more authentic and emotional response.

The Keepsake Project is an initiative that encourages potential donors to adopt a JAJF family. The adopted family gets to Share the Wow! With their sponsor through a digital itinerary made up of live videos and photos that live on The Keepsake Project microsite. At the end of the “time out,” both families will receive a hero video created by Go Pro.

Copywriter: Ysabel Cacho, Art Director: Carla Prato

 THE BACKSTORY: When the coronavirus pandemic forced all of us to work from home, I decided to take an online museums studies and curator course that Harvard University offered. The final project was to take an existing medium and “recreate” it with a different meaning. So here it goes:

The Playbill Project: Barkada on Broadway

Walk into a Broadway theater with a ticket in hand, and an usher is guaranteed to hand you a Playbill as you squeeze your way to your seat. The iconic Playbill is synonymous with the theater scene in New York. This small program was first published in 1884 to inform audience members of the show they are about to see. It is designed to cram as much information it can in a hundred pages or less, featuring: the overview of the show, length, run, musical acts, songs, crew, creative team, and the occasional ads. A hundred years later, the Playbill still serves this purpose: to tell you about the production.

For my final project, I decided it was time the Playbill was redesigned to serve a different purpose: to tell you, the audience, about storytellers who paved the way for other performers. I primarily wanted to focus on certain Filipino performers who impacted the Broadway scene. The Barkada on Broadway Playbill will highlight the Filipino talent onstage and off, who have reshaped the representation landscape on stage, using the same elements of the actual Playbill program.

This project reflects the idea that Broadway (and theater in general) is a medium that continues to push the boundaries and the imagination not just with special effects and talent but with representation.

Basic Bingo

OMG. Fall.

It’s that time of the year when the air turns crisp, the leaves start falling, and the basic bitches emerge from their slumber with their PSLs firmly in their hand.

What started as a simple, lighthearted debate turned into a set of carefully thought out and crafted Basic Bitch Bingo Cards. Together with illustrator Gaby Tantuico, we created these cards that were inspired by these characters whose personalities, quirks, and Instagram captions, were as equally colorful as the leaves around them. Before we set off, we actually ticked off the boxes that we qualified for. (Hello, #yogapantsforlife!)

With our Bingo cards in hand, we saw that being basic was not a stereotype but an actual way of life.

Art Director: Stefanie Gomez Copywriter: Ysabel Cacho

Motion Graphics: Mark McCallum and Chase Hochstatter

Voice Over: Justine Beauchamp Voice Recording: Filipe Messeder

Kid: Adeline Delashmet

Challenge: Without technology, kids complain they're bored and there's nothing to do. They have become consumers and not creators.

Insight: Spark children's imaginations using everyday items like sticks, boxes and empty toilet paper rolls.

Solution: Toys With No Manual manuals

Caution: Keep within reach of children.

The Manuals

The slickly packaged containers of boxes, sticks, and toilet paper rolls will get the attention of kids and their parents at supermarket checkout lines. Along with these "toys" kids will be able to page through manuals that have story lines on all the possible ways to "use a stick" from magic wands to sword fights.

Front: This wand doubles as a sword. Caution: Keep within reach of children.

Unfold: To some kids, this is just a plain, old, boring stick that came from a plain, old, boring yard. But you and I know that this stick was actually used as a toothpick that belonged to the pig and scary monster that lived in the yard. This was also the same stick used to fight off the monster when he tried to eat you for lunch. And when the sword didn't work, it was used as a wand to work the magic that shrunk him to the size of an ant. Then the stick became the victory flag that you hoisted in the backyard.

Inside: It only looks like a stick but... be a fairy godmother, fight the dragon, drink from a bendy straw, rescue a princess, wave your victory flag, fork, flute

Front: This telescope doubles as a megaphone. Caution: Keep within reach of children.

Unfold:  Running out of toilet paper has never been this fun. You use one side to see what your neighbors are having for dinner. Then you use the other side of the toilet paper roll as a megaphone to tell them (and the entire neighborhood) about the world's greatest discovery. You're holding it in your hands. The toilet roll is also a unicorn horn and the best part is that there isn't a "right" side to use it.

Inside: It only looks like a toilet paper roll... Telescope, "Ladies and gentlemen!", bowl of soup, play a song on a flute, rocket, unicorn horn, "Ahoy there!", draw on it.

Front: This cave doubles as a spaceship. Caution: Keep within reach of children.

Unfold: Don't leave a box out to rot on the sidewalk. You never know when you'll need to use it as a spaceship to blast off and fight off aliens. And when your ship gets struck down in battle and plummets back to the earth, the box makes a great parachute. When you crash-landed on a desert island, you flipped the box over and used it as a boat to sail safely back home.

Inside: It only looks like a box... blast off!, visit your alien friend, Bigfoot's cave, Vrroooom!, pretend you're a turtle, sail away to an island

Microsite

These interviews, packaged toys, and manuals will lead viewers to a microsite where parents can learn more on how to raise creators and not just consumers.